3
Content and E-E-A-T
What makes a page worth indexing
Complete, not generic
Every case, exception and edge case, not just the basic scenario.
With proof
Quotes from Google's own documentation, screenshots and code before and after.
Tied to the audit
Each lesson points to the OurSEO Tools check that finds the problem on your site.
Course modules
New lessons are added every week. The order follows how we work on real projects.
0
How search works in 2026
Crawling, indexing, ranking, AI answers
1
Keywords and search intent
From queries to topics
2
Search Console and analytics
Reading the data correctly
4
On-page SEO
Every element of the page, in depth
- Title tagsNew
- Meta descriptions and snippetsNew
- Headings H1–H6New
- URLsNew
- Images: alt, formats, sizes, lazy loadingNew
- Video SEONew
- Links on the page: anchors and rel valuesNew
- Structured data in 2026New
- Open Graph and social cardsNew
- Featured snippets, lists and tablesNew
- Page-level optimisation for AI OverviewsNew
- Category, product and article pagesNew
5
Technical SEO
Crawling, indexing, rendering, speed
- robots.txt and AI crawlersNew
- Crawl budgetNew
- Server log analysisNew
- Meta robots and X-Robots-TagNew
- Canonical tagsNew
- XML sitemapsNew
- Crawled vs Discovered – currently not indexedNew
- Duplicate URLsNew
- Status codes, soft 404, 410New
- Redirects and site migrationsNew
- JavaScript SEO and renderingNew
- Core Web Vitals: LCP, INP, CLSNew
- Mobile-first indexingNew
- HTTPS and site securityNew
- Pagination and faceted navigationNew
- hreflangNew
6
Site architecture and internal links
Structure that Google can follow
7
Visibility in AI search
AI Overviews, AI Mode, ChatGPT, Perplexity
8
Links and reputation
What still works
9
Local and international SEO
Maps, countries, languages
10
SEO by site type
What changes for each
11
Monitoring and diagnostics
When traffic moves
Check your own site while you learn
OurSEO Tools runs a 69-point checklist, a technical crawl, content analysis and an E-E-A-T audit for free.